On 15 February 2012, Peter’s daughter Sarah was killed by a truck driver in a completely avoidable crash on the Hume Freeway in New South Wales. Since then, he has dedicated his life to improving road safety in Australia and overseas. In March 2012, Peter founded SARAH (Safer Australian Roads and Highways), colloquially known as SarahGroup. Since then, he has used his more than 40 years’ experience in social justice, policy, research, law enforcement and intelligence, to not only positively influence government, corporate and community road safety advocacy, but legislative and infrastructure reform. He created and remains the driving force behind both Australia’s National Road Safety Week, as well as the nation’s road safety symbol, the “Yellow Ribbon”.
Peter is a Board Member of the International Road Victims Partnership, a member of the Global Alliance of NGOs for Road Safety and previously a Member of the Advisory Board for FEVR’s World Day of Remembrance for Road Traffic Victims. While he has been in demand to speak at conferences since 2012, his keynote speakership was initiated at the Roads Australia/IRF Sydney Conference on 6 May 2015. Since then, he has presented and keynoted numerous national and international events/conferences, including those sponsored by the World Health Organisation (WHO). On 21 November 2021, along with President of the United Nations General Assembly Hon Abdulla Shahid, and international Road Safety Advocate, Ms Zoleka Mandela, Peter spoke at the globally broadcast UN World Day of Remembrance for Road Victims (WHO Geneva Switzerland). The following year (28 November 2022), Peter was the Keynote Speaker for the 14th World Conference on Injury Prevention & Safety Promotion, jointly sponsored by WHO and the Public Health Association of Australia.
At a personal level, Peter has received numerous honours including: NewsCorp’s 2012 Pride of Australia Medal (Finalist - Courage Award), 2013 Blue Mountains Citizen of the Year, 2014 Community Service Achievement Award (Western Sydney University), 2018 Global Light of Hope (Irish Road Victims Association), 2019 Australian Volunteer of the Year (Third Sector) and 2019 Australian of the Year (Finalist - NSW Local Hero). In 2020, he became a Winston Churchill Fellow, and the following year, he received the Region’s highest road safety honour becoming the 2021 Fellow of the Australasian College of Road Safety. On Australia Day 2022, Peter was awarded the Order of Australia Medal for his “service in the advancement of road safety, both nationally and internationally."
In addition to the above, Peter is also a volunteer Bush Fire Fighter with the NSW Rural Fire Service, and in late 2022, he received a NSW Premier’s Bushfire Emergency Citation for the 2019-20 NSW Bushfire Emergency. Also in 2020, Peter was NSW DPC’s Australia Day Ambassador for Hawkesbury Council, while in 2023, he was the Australia Day Ambassador for Lithgow City Council. Lastly, he has spent numerous years in the past working as a volunteer presenter for the NSW Traffic Offenders Intervention Programme.
Peter Frazer, SARAH Inc
PO Box 534, Springwood NSW 2777
president@sarahgroup.org